Basics Episode 07: How to Name Your Startup

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Don’t put too much effort into your startup’s name, and keep it generic enough so you can pivot. The goal of a startup is to find ‘product-market fit,’ that is, something the market can and will pay for. Don’t box yourself by keeping the name too specific. Also, look for SEO clearance to make sure Google doesn’t put you anything other than rank 1!
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