Black Hat vs White Hat SEO | 5 Black Hat Techniques to Avoid | Digital Abhi

Do you know that doing SEO the wrong way can get your website penalized? Hi, this is your digital marketing friend, Digital Abhi. In this video, I will share the difference between Black Hat vs White Hat SEO. And the techniques you should avoid while doing SEO.

Here are the topics which are discussed in this video:
00:00 Intro
00:40 What is White Hat SEO?
01:30 What is Black Hat SEO?
01:54 Black Hat SEO Techniques
02:08 Keyword Stuffing
02:42 Purchasing Links
03:12 Cloaking
03:44 Wrongful Redirection
04:08 Hidden Text
04:36 Why people do Black Hat SEO?
05:28 Gray Hat SEO

The terms Black Hat and White Hat originate from the techniques we use to do SEO.

If you don’t violate the rules and guidelines of the search engine in order to rank higher. Or if you practice all the ethical techniques and maintain the integrity of your website, then it is White Hat SEO. The white hat techniques are applied by keeping in mind the users. In this, we try to provide the best experience to our users.

So, what all comes under White Hat SEO? Basically, all the techniques which we have in the On-Page SEO, Off-Page SEO, and Technical SEO are a part of White Hat SEO.

When opposite to white hat, if you are breaking the rules of the search engines. Or if you are trying to please the algorithm by violating the terms and conditions, it is Black Hat SEO. Here instead of focusing on the human audience, you are focusing on the algorithm.

There’s also a third thing known as Gray Hat SEO. It is something which is neither Black Hat nor White Hat. Exchanging links is a famous example of Gray Hat.

One cannot surely say if Gray Hat techniques will negatively impact your website your not. So, to be on the safer side, you should avoid doing Gray Hat also.

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