Here’s Why Black Hat SEO Still Works (Sometimes)

We reckon it don’t seem fair. Sometimes the bad guys win. In search, Google has made bodacious strides toward wipin’ out so-called black hat SEO, but we still see cases where a dastardly spammer or link manipulator is rankin’ high. Tarnation!

In this episode of Here’s Why we’re gonna learn you good about why that happens, and why it still don’t pay to be a rustler or poker cheat!

Links mentioned in this episode:

The Machine Learning Revolution and Its Effects on SEO by Eric Enge on Moz:

Mass Link Spam in Google Search Results via PDFs on Search Engine Land:

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