Learn the Secrets of SEO and SEM

SEO and SEM are your digital megaphones!

They’re critical for getting your business to appear on search engines like Google. No matter the size of your business, #SEO and #SEM can help you grow your online presence. They’re a vital part of your #marketingstrategy and should always be top of mind. Sean Stephens, CEO of Treefrog Inc, presents the secrets to SEO and SEM. In this digital webinar session, you’ll learn what SEO and SEM are and how it can help amplify your business. Sean will share his expertise on how to create a local SEO and SEM strategy and platforms that can help you.

MBEC Intro
Meet the Speaker & the Treefrog Team
• What is SEO & SEM? – 10:00
o Who is the surfer? – 13:40
o Anatomy of a search – 19:17
o Choosing the right Words – 24:22
o Zero Moment of Truth (ZMOT) – 26:00
Start with a
o Strong Brand – 27:34
o Strong Website – 28:43
o Have unified digital marketing – 31:20
o Good Content – 33:55
Secrets of SEO – 37:24
o Points System – 38:03
o Google sells relevance – 39:25
o SEO engineering – 41:55
o Black hat = bad – 42:32
o Keywords – 43:20
o Topic Clusters – 45:36
o Domain Relevance – 45:57
o Brand Signals – 48:20
o Page Relevance – 50:01
o Backlinks – 1:05:05
o Site Speed – 1:16:46
o Server Site Tagging – 1:22:50
o Hosting – 1:23:35
o Compliance – 1:26:10
o Mobile Optimization – 1:28:50
o Use of Video – 1:29:25
o Interactions – 1:29:54
o Pop Ups – 1:30:39
o Reviews/Reputation – 1:30:57
o Security – 1:31:10
o Platform limitations – 1:32:50
o Over-optimization – 1:33:55
SEM – Google ads / PPC – 1:34:48
Closing – 1:52:55
Questions & Answers – 1:55:00

To view past webinars and recordings, visit https://www.thefutureisunlimited.ca/tag/webinar/

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