Link building & off-page SEO for 2017 and beyond

This session was filmed at the London Affiliate Conference 2017. For more content like this please visit

Session description:

Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.

Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.

Topics discussed:

• Why links are an integral ranking factor and will always be
• How links are not all the same
• The best sustainable link building methods


Christoph C. Cemper, CEO and Founder, LinkResearchTools

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