SEO Techniques 2020 | Difference Between Black-Hat, Gray-Hat & White-Hat SEO Techniques
Black Hat Technique:
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
Gray Hat SEO Technique:
Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.
White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.
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