SEO Tutorial For Beginners | SEO Full Course | Search Engine Optimization Tutorial | DigitalChandani
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Search Engine Optimization:
SEO stands for “search engine optimization.” It is the process of getting traffic from the free or organic or natural search results on search engines. Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Types of SEO:
1. On-Page SEO
2. Off-Page SEO
On Page SEO:
On-page SEO is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
Off Page SEO:
Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position. off-page SEO helps search engines understand what others think about your product, services, or website.
1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO
White Hat SEO:
white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines terms of service.
Black Hat SEO:
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
Gray Hat SEO:
Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.
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