SEO Tutorial Part 2 – Tactics and Methods – White Hat SEO and Black Hat SEO

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SEO techniques are classified into two categories:
• White Hat SEO
• Black Hat SEO
White Hat SEO refers to any practice that improves your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engines’ terms of service.
Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service.

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