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Prof Melius Weideman on White and Black Hat SEO technologies – two different groups of techniques used to improve website visibility and increase rankings on search engine results. White Hat includes original, relevant content, proper use of keyphrases and high quality inlinks while Black Hat refers to cloaking, link spam, keyword spam and doorway pages […]

According to «WordStream» Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list […]

Black Hat SEO is a term for methods used to increase a website’s page rank in a search engine BUT that violate the search engine’s rules along the way. Defining what black hat SEO tactics are can be a bit tricky as it is important to remember that SEO is constantly changing, meaning black hat […]