Types of SEO, Black Hat, White Hat, Grey Hat – Explained in Detail
Welcome to my channel. In this video we are going to discuss about 2 types of SEO that is mainly black hat, white hat & grey hat seo. Lets discuss it one by one.
1.Black hat SEO is the techniques and strategies to get higher search rankings while breaking search engine rules. These are used to fool the search engines and their algorithms. There are used to fool the search engines and their search algorithms.
Cloaking presents entirely different content or URL to the user than to the search engine crawler.
Hidden text is Implementing the same color text as of background so that users cant see it but search engines can still detect and index them.
2. White hat SEO focus on a human audience opposed to search engines and completely follows search engine rules and policies.
On page SEO is the act of optimizing different parts of website that affect your search engine rankings. It is the stuff we have control over and can change on your website.
Off page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.
While what you are ranked for is largely dependent on On page factors, how high you rank in search results is largely determined by Off page factors.
3. Grey hat SEO is practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. It is basically making use of white hat techniques up to a level where it is just about to become a black hat SEO.
Some of techniques are Spun Content, Paid Links, HTML Redesign, Keyword Stuffing, Comment on homepage,etc