What are the boundaries of Ethical SEO? #HCC12 #passion4digital

Is there such a thing that is called white hat or black hat? During the HCC12 conference in Salford a panel discussion looked at the issue of SEO ethics:

What are the boundaries of #Ethical SEO?
Andrew Akesson – Head of Digital, Venn
Nick Garner – Founder 90 Digital / Oshi Online Casino
Julia Logan aka (Irish Wonder) – Search Engine Optimisation Consultant
Sophie Iredale – Doctoral student focusing on in the Ethics of SEO
Chair: Dr Aleksej Heinze – Co-Director Centre for Digital Business, Salford Business School

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