What is Black Hat SEO & 7 Risky Techniques To Avoid | Uno Search

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Black hat SEO refers to a set of techniques for improving a website or page’s search engine ranking through means that violates the search engines’ terms of service.

These tactics are against the terms of service of the search engines, and they can lead to the site’s banned from the search engine and affiliate sites. On Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines, a list of methods and strategies used by black hat SEO practitioners has been openly denounced.

«Is the effort that I make, provide any value to the user or am I just doing it for search engines to see?» is a litmus test for whether or not an SEO technique is in violation of a search engine’s webmaster guidelines. Your decisions are very likely to be black hat if no value is given to the user but rankings are likely to rise.

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