What Is Black Hat SEO? Is Black Hat SEO Legal or Good?

Black Hat SEO is a term for methods used to increase a website’s page rank in a search engine BUT that violate the search engine’s rules along the way. Defining what black hat SEO tactics are can be a bit tricky as it is important to remember that SEO is constantly changing, meaning black hat SEO tactics are always changing as well.

The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour of hat they were wearing.

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