White & Black Hat SEO | Biggest Mistake Businesses Make – Part 2

QUESTION: Are you looking to grow your website’s organic traffic? 🔎

Search engine optimization (SEO) & search engine marketing (SEM) could be the missing pieces of the puzzle! Do you really require the help of an SEO consultant, though? What about SEM? Should you pay for that too?

Contents Of This Video | Timestamp:

0:00 – Intro
0:13 – Part 1 Recap, Previous Video
0:50 – Biggest Mistakes Business Owners Make
1:30 – 3 SEO Practice Categories
1:47 – White Hat SEO Tactics
2:16 – Black Hat SEO Tactics, DON»T DO IT
2:32 – Gray Hat SEO Tactics
3:06 – What Cheap SEO Companies Do
3:50 – 5 Most Popular Black Hat SEO Tactics
6:40 – Quick Tip, Get Access To Your GSC Account

Find out in this 4 Part YouTube Video Series.

As with Part 1 of this video series the biggest mistake we see clients make when they hire an SEO consultant revolves around misunderstanding the industry.

Clients just don’t know the questions to ask when they’re outsourcing search engine optimization to persuasive SEO salespeople.

Keywords are a big part of SEO. In Part 1 of this series, we discussed short-tail and long-tail keywords. If you build your web content (blogs, website, and social media posts) around these components, SEO is possible.

Marketing Myopia 👓 is a term we wish more clients knew. Have you heard of it?

Here’s a secret! 💌 You don’t want to become known ONLY for the actual good or service you sell 🙋‍♂️ That item should be part of your keyword selection. But you’ll also want to target keywords that describe the BENEFIT of your good or service.

If you’ve got your keyword selection together, the actual work of SEO can begin. Then the question becomes HOW DO I COMPETE FOR THESE KEYWORDS… ❓❔❓ What strategies and tactics are legit?

Remember we hinted at the dark side of SEO in Part 1? There are a few key umbrella terms that capture and label the practices that fall under SEO. Several umbrella terms exist because the philosophy behind each umbrella term is different. They all belong to SEO. But each has its own philosophical outlook.

Soon you’ll have everything you need to know about search engine optimization (SEO) and search engine marketing (SEM). This second part of a 4-part series covers:
• Must-Know Practices For SEO
• Black Hat SEO
• White Hat SEO
• Gray Hat SEO
• The CONSEQUENCES Of Each Practice

💣 Will your efforts be Black Hat, White Hat, or Gray Hat? 🎩 ⬜ 🌫

Learn the CORRECT WAY to leverage SEO efforts and harness SEM to meet broader marketing strategies. Create your 12-month digital marketing plan to boost your online business or small business. Ask us for help if you need it!

SUBSCRIBE to our YouTube channel to follow us on this 4 Part series.
Want a tip? 💌 Check out our social media to learn the difference between strategy and tactics.


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