White Hat vs. Black Hat vs. Grey Hat SEO: What’s the Difference?

White Hat vs. Black Hat vs. Grey Hat SEO: What’s the Difference?

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Black hat, white hat and grey hat S.E.O. How do they differ and what do they mean for your S.E.O approach? Find the answer here.

Black hats and white hats were used all the way back in the 1920s in Western films. They were an easy way for the audience to tell the difference between the hero and the villain.

The hero wore a white hat.

The villain wore a black hat.

The terminology has been adopted in various industries through the years, notably security.

Black hats and white hats are a way of describing malicious and ethical hackers.

The S.E.O industry has adopted the same phrasing in relation to S.E.O activity.

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